In the likes of Apple’s new “Watch” product video, the scene begins in an infinite room, but in place of a product beautifully rotating in space, we have a Hipster. While our Hipster is posing for us in the infinite room, a VO similar to Jony Ive (British Sophisticated) is describing the addition of a new compelling testing panel, The Hipster.

Thanks to creative director of Blend IMC, Alex Miranda!

https://www.youtube.com/watch?v=5QHDmbKUQ0s